Demand Inbound Book a free call

Growth marketing leadership and pipeline without a full-time hire.

I run paid media, tracking, and growth for B2B teams, so you don't need a full-time hire. I've spent 15+ years running demand generation and paid media for B2B SaaS companies. I've led growth at Salary.com, DealRoom, Starburst, and Wistia.

Book a free callSee who I help

On the free call, I'll bring a report on the Google Ads and LinkedIn Ads your top competitors are running.

Ad spend channels, tracking, and optimization to create pipeline.

I run campaigns across the channels that work best for you and set up tracking on each one, so you can see which spend turned into booked calls and pipeline.

How the tracking I set up connects your ad platforms to pipeline Six ad platforms, Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, X Ads, and Microsoft Ads, each run into the tracking I set up, which covers UTM links, Google Tag Manager, GA4, conversion tracking, conversion data sent back to the ad platforms, and a live dashboard. From there, visitors go to a landing page, then a booked call, then pipeline. What I set up UTM links Google Tag Manager GA4 Conversion tracking Conversion data sentback to ad platforms Live dashboard Landing pageA/B tested,tracked Booked callOn thecalendar PipelineSQLs andopportunities Google Ads LinkedIn Ads Meta Ads YouTube Ads X Ads Microsoft Ads

What I set upSelect a platform.

What I set upTap a platform to see what I set up for it.

How the tracking I set up connects your ad platforms to pipeline Six ad platforms, Google Ads, LinkedIn Ads, Meta Ads, YouTube Ads, X Ads, and Microsoft Ads, each run into the tracking I set up, which covers UTM links, Google Tag Manager, GA4, conversion tracking, conversion data sent back to the ad platforms, and a live dashboard. From there, visitors go to a landing page, then a booked call, then pipeline. What I set up UTM links Google Tag Manager GA4 Conversion tracking Conversion data sentback to ad platforms Live dashboard Landing pageA/B tested, tracked Booked callOn the calendar PipelineSQLs and opportunities

Clients and partners

  • Alltogether
  • Upstarts Media
  • Sources
  • RapidWorks
  • Tax Rep Network
  • Green & Sklarz
  • Stacker
  • Kanopy

In-house roles

  • Salary.com
  • DealRoom
  • Starburst
  • Wistia
  • Catalant
  • Arborjet
  • Intuit
  • Quickbase

Who I help

I'm currently working with six different kinds of teams.

  • B2B SaaS and PE-backed companies

    You need a senior growth lead before you can hire one. I step in as a fractional or interim lead.

    Book a free call

  • Marketing leaders

    You need paid media, tracking, and dashboards run by a senior operator now.

    Book a free call

  • Journalists and creators

    I run paid growth for newsletters and podcasts for $2,500 a month.

    Book a free call

  • Small businesses

    I deliver a new website and local ads with Kanopy, tracked to calls and form fills.

    Book a free call

  • Research teams

    Your study needs verified recruitment contact lists, county by county.

    Book a free call

  • PE operating partners

    Portfolio companies often need a senior growth lead before they can hire one. I step in as a fractional or interim lead, get tracking and reporting right first, and give the board a weekly view of spend, pipeline, and cost per opportunity.

    Book a free call

More results from my in-house roles

Here are some additional results from my in-house roles before I started Demand Inbound.

  • 10%to15%

    Demo request to SQL conversion, generating $15M+ in pipeline a year.

  • $3.6M+

    Pipeline per quarter from AI-powered, signals-based outbound with Clay, HubSpot, and Apollo.

  • $11M+

    Pipeline influenced in 6 months.

  • $0to$15M

    Revenue growth in a startup achieving 3 consecutive years with 60% year-over-year growth.

  • Leadership

    Led direct reports, agencies, and teams across the U.S. and internationally, in the Philippines and China.

  • I founded Demand Inbound to get you results.

    Book a free call

Tools I've built

I'm building useful AI tools every day for my client work. Here are two you can use for free today.

AdView showing a competitor's Google ads

AdView Free

See the Google ads any competitor is running across Search, YouTube, and Maps. It uses data from the Google Ads Transparency Center, and you don't need to sign up.

Open AdView
GTM Playbook report for a website

GTM Playbook Free

Enter a website and get a go-to-market playbook in about 60 seconds, covering market, SEO, and paid ads.

Open GTM Playbook
Example Ad Board screen for a sample company, with AI-drafted ads moving through draft, review, approved, and live columns for LinkedIn Ads, Meta Ads, and Google Ads

Example board for a sample company.

Ad Board Early access

  1. DraftAI drafts ad ideas and copy
  2. EditA person edits
  3. ApproveA person approves
  4. Launch queueLinkedIn, Google, and Meta

AI drafts ad ideas and copy. A person edits and approves. Approved ads move to a launch queue for LinkedIn, Google, and Meta.

Sign up for early access

Live growth dashboards

Dashboards that pull from ad platforms, Stripe, and spreadsheets and refresh on their own, so nobody builds a weekly slide by hand.

The screens shown use sample data.

Example growth dashboard with sample data showing ad spend, leads, cost per lead, and pipeline by channel
Example newsletter and podcast growth dashboard with sample data showing subscribers, paid conversions, and cost per subscriber by channel

How I work

  1. Free call

    The call takes 15 to 30 minutes. Bring your goals and your numbers.

  2. Audit and plan

    I check tracking, your funnel, and what competitors are running, then send a plan with budget ranges.

  3. Launch and run

    I run the campaigns and fixes week to week.

  4. Report

    You get a live dashboard and a short weekly update, so you can see what your spend produced.

Eric Bristol, founder of Demand Inbound

Eric Bristol

Founder, Demand Inbound.

I started at Arborjet in R&D, developing new products. I moved into operations, earned an MBA from Babson College, and then led marketing as the company grew to $15M in revenue. Since then I've worked in SaaS leading demand generation at Quickbase (Intuit), Wistia, Catalant, Starburst, Salary.com, and DealRoom.

Today I run Demand Inbound, where I lead growth for B2B software companies, independent journalists, and small businesses, and build AI tools that speed up the work.

  • Google Ads Search certified
  • LinkedIn Marketing certified
  • HubSpot Inbound certified
  • HubSpot Marketing Software certified
  • Member of Pavilion
  • Member of RevGenius
  • MBA, Babson College
Book a free callLinkedIn profile

Questions people ask first

You can bring any other questions to the call.

Who owns the ad accounts and data?

You do. Campaigns run in your own ad accounts, and dashboards and tracking stay with you if we stop working together.

What does fractional mean?

I work as your growth lead for a set number of hours each month, without a full-time hire.

Do you only work with B2B SaaS?

No. Most of my career is B2B SaaS, and I also work with independent journalists, a law firm, and small businesses.

Is ad spend included in your fee?

No. Ad spend is billed to your own ad accounts. My fee covers the work.

Can you start fast?

Yes. Most work starts with an audit in the first week after we agree on scope.

Who does the work?

I do. For some projects I bring in a trusted paid media specialist and design partner, and I tell you who is on it.

Bring your goals and let's get started

Book 15 or 30 minutes over Google Meet. Pick a time that works for you.

Book a free call

On the free call, I'll bring a report on the Google Ads and LinkedIn Ads your top competitors are running.

Or send a message

Tell me what you need. I'll reply within one business day.